Services:   Brand Development   |   Environmental

How very 'unbank' like.

Earlier this year Qantas Credit Union was given a name change and rebranded into Qudos Bank. Having acquired the tenure at Allphones Arena we were given the opportunity to develop the brand and help the environmental look and feel for the new 'Qudos Bank Arena'.

The campaign saw music and entertainment intertwined with the products and services offered by the bank, giving us a more expressive tone of voice and an opportunity to connect with the audience in a fun way.

To compliment our campaign we developed the 'ThankQ' program to offer competitions and rewards. All round it's a great time to be a Member of Qudos Bank.